Beautiful hair,
factory-direct.
Salon-grade Yaki in twelve shades — 100% human hair, straight from the source, at a price that keeps your look and your budget right. And every purchase backs the mission.
100% Human Hair
Nice & Natural, front and center.
We cut out the middleman.
Most hair passes through an importer, a distributor and a retailer before it reaches a shelf, and every hand takes a cut. We went straight to the source. Factory to you. That saved margin becomes your discount, so your clients can afford to come back more often and you keep more of every sale. It is also how we chip away at the community's dependence on outside vendors, and bring that revenue home.
From the factory straight to you
From the factory straight to you.
Rather you are a salon owner, a home-based business, or someone who wants to buy and do their own hair, our factory-direct prices can’t be beat.
For the salon
Buying hair at factory-direct prices, that saving can be passed on to your clients. That saving can result in more repeat customers, or even referrals. This alone gives you an edge on other salons.
Home-based stylist
Your base is looking for a reduction in cost instead of going to a salon, so factory-direct pricing is the edge that could be a game changer for you to achieve a client base.
Do it yourself
Getting factory-direct pricing without having to be priced higher for not buying volume is a saving that you can’t resist.
Welcome to my dream.
The hair is the engine. The mission is the vision. Behind the storefront is the whole reason it exists: the story of Black Wall Street, the books, real Black history told straight instead of as propaganda, and a place built to reach the people too often left out. You get something, and you give something back. Money, information, and awareness, under one roof.
Pull up a chair. You're family here.
The store is the engine, but the community is the point. Here's what's on.
Soft Touch Sunday
Every Sunday: one hour of smooth R&B. No selling — just family, music, and good conversation. Bring your questions and your people.
Share Your Holidays
This fall: send your holiday photos and the family recipes behind them. Every month we feature one story from the community — tradition is the original heirloom.
Family Rewards
Coming soon: points for orders, photo reviews, referrals, and showing up on Sundays. Loyalty that feels like belonging, not a punch card.
Hear the anthem.
The Nice and Natural story, in a song.
Better hair, factory price, from a dream worth backing.
100% human hair. Straight from the source. Straight to you.
Shop Nice & Natural